With the onset of the second decade of the 21st century, numerous shopfitting ideas and innovations are already popping up. Few of them lasted a couple of years; the rest of them remained relevant for years and continue to be useful for many businesses. These innovations within the shopfitting industry are not merely physical changes but incorporate technology (information technology). Developments such as augmented reality (AR), Internet of things (IoT), etc are seen being incorporated into the top characteristics of shopfitting services. With time, the technology employed for these innovations transform and become a little more sophisticated and enhances the customer experience and store capacity. This is usually made possible with the help of customers’ smartphones.
There are numerous other benefits of shopfitting services that shopfitting manufacturers are embracing these days. Such examples can assist stores and retailers to know a little more about their customers. They can learn about their customers’ needs and wants and provide them with suitable products and services. Here are some of the examples of the technological innovations that can add a little spark to your store or business:
- Augmented & Virtual Reality (AR & VR)
Several entrepreneurs have observed that incorporating technology and keeping their customers engaged with it turns out to be a successful game for them. Store owners can integrate technology such as AR & VR into their business store via bespoke shopfitting. Such advanced technology comes with an added advantage and endless opportunities. These technological innovations can be procured through shopfitting online as well as via shop fitting manufacturers.
VR is proficiently utilized by architects, house developers, and engineers for exhibiting the samples of concept art for their potential properties to their clients. Providing their clients with the virtual reality of a finished property, architects and home developers present their finest designs and templates in order to assist their clients to pick what they want. With the assistance of this technology, they can provide the customers with a glimpse of their finished property or house.
Moreover, interior designers and curtain makers can utilize VR to project their merchandise in a virtual showroom. They can design a house online providing it their own outlook and outfitting it with their own products and designs. This would provide ease to the clients as well as the business owners.
The scope of VR & AR is not limited to house designing and architecture. In fact, this technology is of great use to car sellers and dealers. It allows the customers to virtually experience a test drive of their desired cars. Similar technologies are employed by fashion boutiques and clothing outlets to provide their customers a sneak peek into the broad array of clothing options. They can try the clothes on without even having to enter the trial room.
- The Internet of Things (IoT)
The Internet has become the most crucial source of connecting people. It has helped several businesses to provide an improved customer experience. You can provide the customers with customized product choices by allowing them to connect their smartphones to devices exhibited inside the store. Hire top shop fitting manufacturers that can provide you with updated technological features and equipment.
Such a connection can be insured by installing sensors all over the retail space that can detect the customer’s smartphone. By providing your audience with customized products and improving their shopping experience, you can make your customers feel more valued and welcome. An enhanced customer experience will encourage more purchases. The purchases can be increased further by providing discounts and other incentives.
- Trending Pop-Up Stores
Pop-up stores are stores that utilise unused industrial spaces. These stores are quick to build and are usually temporary. That’s the reason behind their name. They just “pop-up” out of nowhere. Big businesses and brands tend to exhibit their latest creations and best-selling merchandise through such stores.
- QR Codes
QR Codes are one of the technological innovations that have turned out to be a mainstay in the business industry. Their importance has grown over time and they stand relevant today much more than they were years ago. Certain reports have confirmed that retailers were observed investing in IT more than ever. This is because information technology that includes QR codes remarkably improves customers’ experience.
- Point Of Sale (POS) Systems
Mobile point of sale systems has contributed significantly to the improvement of the payment process. Coupled with QR Codes, mobile POS systems can enhance customer satisfaction and provide them increased convenience.
This method can prevent customers from standing in long queues and the store staff can simply approach the floor and receive payments from the customers. This can save a lot of time and energy for the customers as well as the store staff.