How to Use Social Media to Generate Motivated Seller Leads Online

Social media presents enormous opportunities to boost your business growth. The number of social media users is expected to grow to six billion by 2027. With the right strategies, you can attract authentic, motivated seller leads to expand your real estate investment portfolio. This post takes you through the tactics you can follow to generate quality leads online effortlessly.

Elevate Your Social Media Presence

You need a robust online presence to make your social media marketing effective and fruitful. Create your profile on major social media sites like Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Snapchat, and more. Regularly post valuable and relevant content, such as videos, images, and infographics, to captivate your target audience. Most of the users gauge your service based on your social media activity.

Share More Testimonials as Social Proof

In the era of online reviews, social proof is invaluable. Reviews, testimonials, and feedback help enhance your credibility and attract more leads as potential clients seek assurance in the experience of others. Whenever you close a deal, request the seller review the service and provide feedback through a video testimonial or a detailed write-up. You can showcase them on all your social media profiles to inform your audience about how you work with your clients.

Plan Your Targeted Ads With Special Discounts and Offers

Leverage the power of paid Facebook and Google ads to target potential sellers precisely. For a better reach, you can personalize your ads with exclusive offers and discounts. For example, your ads can focus on features like zero commissions, zero closing costs, and quick closings. Tell your audience to get their free cash offer with zero obligations. Incorporate the latest trends and ideas to stay on top of the real estate competition.

If you need expert help generating 150 motivated seller leads in real estate, contact Motivated Leads. We use meticulous social media strategies to get you quality leads online. Nearly 10 to 15% of our leads turn into deals.

Implement Referral Programs

No strategies work more effectively than a referral campaign. These programs mutually benefit the business owner and the client. Offer cash benefits and incentives for referrals, driving clients to actively refer motivated seller leads. Craft your referral program carefully to encourage users to take significant steps in providing leads and fostering a mutually beneficial relationship.

Join or Create Social Media Groups and Pages

Social media groups and pages are forums for discussing and sharing the latest trends and updates. You can join existing real estate industry groups to see what types of content are shared and use them as a model for your posts. You can also create your own group to let people share their ideas. These groups present great opportunities to drive engagement and boost your brand reputation.

Social media is a powerful lead-generation tool that facilitates direct engagement with your target audience and turns them into prospective customers. Leverage the tactics above and stay on top of your lead generation game. If you need help generating leads through social media, contact us today.

Author Bio

The author regularly writes about the latest trends in the real estate industry and helps real estate investors generate motivated seller leads using Facebook ads, Google ads, and SEO. For more details, visit


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