Best Online Shopping Apps in India

Best Online Shopping Apps in India

Technology has been a boon to mankind. Two decades back, a good shopping experience was all about standing in queues, bargaining with the seller, and finally purchasing your favorite product after hours of hunting. Thanks to the rise of the Internet, the entire shopping experience has transformed. From the comfort of your home, explore a range of products and purchase them at pocket-friendly prices. To take a step ahead, replace them or avail a refund if it doesn’t fulfill your expectations. 

Online shopping has been a paradise for shoppers. Be it Amazon, eBay, or Flipkart; these online shopping apps have undoubtedly made our lives smoother. With the technology showing exponential growth, online shopping has shown 74% active penetration in India. India expects its online shoppers to be 350 million by 2025. 

Premium quality products, prompt delivery, hassle-free replacements, refund options, extra saving deals are some of the salient features of all online shopping apps. Apart from the prominent Flipkart and Amazon, here’s a list of other online shopping apps that are worth trying.

Below given are the most popular Online Shopping apps in India

1. Myntra

Established in 2007, Myntra began its journey as a business selling personalized gift items. Its core committee consists of founders – Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra started as a website where consumers could customize products such as mugs, T-shirts, and other similar products. Over the next few years of its inception, it ventured into selling clothing and fashion accessories.

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Myntra’s turn in fortune occurred when it got acquired by Flipkart in 2014. It is a go-to website for consumers seeking flamboyance and looking for trendy outfits. From clothing, footwear, and accessories to jewelry, Myntra is a one-stop lifestyle shop. It is India’s largest eCommerce store for fashion and lifestyle products. 

Myntra offers a top-notch buying experience for customers. High-resolution product images & videos, size charts, data to ease your decision-making, deal of the day, easy tracking are some salient features of the app. It has more than 7 lakh products listed on its app from more than 3500 brands.

Myntra is one of the best online shopping apps in India and is known for its clothing lineup for men and women


Installs 100M+

Average Rating 4.3

Reviews More than 3 million


AJIO is a digital fashion subsidiary of Reliance Retail, launched in April 2016 at Lakme Fashion Week in Mumbai. AJIO app is Reliance Retail’s first eCommerce venture and is the ultimate fashion destination for styles for both men and women. AJIO has more than 4,00,000 styles from 2000+ brands to make your shopping experience more reliable.

Their Indie styles are selective to give you the most authentic experience. AJIO uses advanced internet support built by Jio and a strong physical retail business built by Reliance Retail to offer the best-in-class shopping experience. 

From 30 days return policy and superior quality products to a well-built payment ecosystem, AJIO ensures that you get a bang for the buck.


Installs 50M+

Average Rating 4.3

Reviews More than 781k

3. Bewakoof

Prabhkiran Singh and Siddharth Munot are the founders of the Bewakoof app. With its range of innovative products and pocket-friendly prices, Bewakoof is one of the most sought-after fashion brands for youths. From quirky trending outfits to unique mobile covers, Bewakoof has created a name for itself with its captivating catalog. 

The consumers of Bewakoof are people in the age group of 16-34 years who wish to try out something different and quirky. Owing to its brand name, the brand has the highest recall. Society terms someone as Bewakoof if he/she experiments and does out-of-the-box things. However, such type of people makes the world a better place to live in. They innovate and redefine normalcy. 

Bewakoof produces and markets its own products. From manufacturing to warehousing, the end-to-end production is done in-house. Download the Bewakoof app and explore more than 3000+ catchy and quirky products that will sweep you off your feet. 

Bewakoof is one of the best online shopping apps in India for trendy and funky items.


Installs 10M+

Average Rating 4.5

Reviews more than 347K

4. Nykaa

In 2012, Falguni Nayar, the former managing director at Kotak Mahindra capital company, founded the app Nykaa. With over 1 lakh beauty products from 850+ brands, Nykaa can be your go-to online beauty app. In March 2020, Nykaa raised INR 100 Crore from Steadview Capital.

Nykaa offers a broad selection of makeup, skincare, haircare, personal care, and many more similar products for women and men. It keeps you up-to-date about your favorite brands available and updated beauty trends. It also serves as an expert giving you beauty advice.

Nykaa is much more than a shopping app. It also offers beauty advice, virtual makeover tool, assistance on call, tutorials on celebrity looks, and articles on the latest beauty trends. 

Nykaa, on average, sells 104 products per minute, and it has 72% repeated monthly customers. Nykaa is one of the top online shopping apps in India for buying cosmetics.

Installs 10M+

Average Rating 4.6

Reviews more than 573K

5. Tata Cliq

Tata Cliq is a Mumbai-based Indian eCommerce company launched on 27 May 2016. As the name suggests, it is run by Tata Unistore Limited of Tata Group.

It is a one-stop solution for all your online shopping needs. It sells myriad categories of products like Electronics, Fashion, Clothing, Jewelry, and cosmetics from your favorite brands. From Westside and Adidas to Lenovo and Apple, Tata Cliq offers products from the best brands in the world. 

Tata Cliq offers free home delivery shipping. It allows you to track your order at every step and reach out to customer service in case of any difficulty. It offers instant returns for all online orders. Deal of the day, attractive discounts, and festive offers are some of the other benefits of shopping from Tata Cliq.


Installs 10M+

Average Rating 4.2

Reviews more than 186k

(Tip: Check out our blog on the best payment gateways in India. It includes a detailed comparison, pros, and cons of each of the mentioned payment gateways.)

6. Paytm Mall

In February 2017, India’s top financial technology company, Paytm, launched Paytm Mall. It has more than 1.4 lakh sellers registered. Paytm Mall is a B2C business inspired by Tmall, China’s largest B2C retail entity.

Paytm Mall has more than 65 million products listed which includes smartphones, tablets, laptops, sarees, kurtas, fitness bands, and much more. It strives to provide top-quality products at affordable prices. deals with smartphones, tablets, laptops, apparel, accessories, kitchen, Dairy, and many more products. With a range of essential and luxury products and galloring deals, Paytm Mall is surely an effective and rewarding shopping app.  

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One of the key highlights of Paytm Mall is its Paytm Postpaid service. You can buy any product today and pay next month with Paytm-ICICI Bank postpaid service. Get free credit up to 45 days for club transactions and make one combined payment.

Installs 10M+

Average Rating 3.4

Reviews More than 181k

7. Limeroad

In 2012, Suchi Mohan, Manish Saksena, and Ankush Mehra founded an e-commerce app, Limeroad. Its parent company is A. M. Marketing places Pvt Ltd. It is India’s first women’s social shopping site based in Gurugram, Haryana.

It specializes in women’s, children’s, and men’s clothing and accessories. With its wide range of over 6,00,000 products and 10,000+ brands, it can be your go-to source for online shopping. Best of all, it lets you design your look on a virtual scrapbook using the Limeroad portal products. You can also earn and be an influencer from the scrapbook you create. On a daily basis, it offers discounts and exclusive deals so that you can enjoy its products at the lowest cost.

With Limeroad, send gifts to your loved ones with warmth and honor. It also started promoting handloom and handicraft products online after striking a  partnership with the Madhya Pradesh Government’s M.P. Laghu Udyog Nigam (MPLUN) in 2016.

In 2015, Limeroad received the coolest start-up of the year by Business Today (India).


Installs 50M+

Average Rating 3.8

Reviews More than 418k

8. Shop clues

Shop clues is an Indian-based online marketplace located in Gurgaon. Clues Network Pvt Ltd owns it. In 2011, Sanjay Sethi, Sandeep Aggarwal, and Radhika Aggarwal founded this app in Silicon Valley.

The company claims that it has over 6,00,000 merchants and over 28 million products on its platform.

In 2019, Singapore-based Q0010 acquired it for approximately US$70 million. Shop clues sell a wide variety of products, from stationery and cosmetics to electronic gadgets and home decors. The saying, ‘what you think is what you Get’ isn’t just a saying at Shop Clues. You will get anything you want.

To make their app user-friendly, the platform has a rating system for products: the best buy, great buy, value buy, etc. It makes it convenient for the customer to purchase a product when buying from their app. They also have a VIP club. You get rewards every time you shop, and it offers many other benefits. 


Installs 50M+

Average Rating 3.5

Reviews More than 548k

9. Craftsvilla

Craftsvilla is another Indian-based e-commerce portal. It was co-founded by Manoj Gupta and Monica Gupta in 2011, with funds collected from Indian-based Nexus venture partners and US-based Lightspeed Venture Partners. It started with 80 employees and five offices across India. Its headquarters is in Mumbai, Maharashtra.

It deals in ethnic apparel, footwear, fashion accessories, beauty, handcrafted, organic, lifestyle products, and other ethnic fashion wear for women.

Craftsvilla connects local artisans with customers globally. This, in turn, helps them promote their brand and maintain our Indian culture, traditions, and values.

As per the start-up, they have over 25,000 sellers on its platform, sell 3.5 million products. They keep their products full of color that attracts the 18-35 age group of people.

From being a small-scale start-up to a big named company with a $250 million valuation and more than 4 million products in its warehouse, Craftsvilla is doing a great job.

Installs 10M+

Average Rating 3.7

Reviews more than 69k

10. FirstCry

In 2010, Supam Maheshwari and CEO Amitava Saha founded an e-commerce app, FirstCry. 

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It is well known as Asia’s largest online shopping store for kids and baby products. It opened its first outlet in Srinagar in May 2019. In 2016, FirstCry acquired BabyOye, owned by the Mahindra Group, for INR 362 Crore.

From a newborn infant to a kid, FirstCry offers everything for the smallest needs. Its products include clothes, kids’ wear, footwear, fashion accessories, kids’ furniture, gifts, party supplies, and books. FirstCry claims to have 2 Lakh baby and kid’s products available on its platform with 2 million happy customers.

The first Cry will amaze you in every aspect when it comes to buying anything as a mother. FirstCry is one of the finest online shopping apps in India for buying baby care and clothing products.


Installs 10M+

Average Rating 4.4

Reviews More than 259k

If you are also looking to develop a shopping app then associate with the best mobile app development company in Bangalore.

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