Retail shop layout, often known as store design or layout design, refers to how retailers arrange product displays, fixtures, and items in-store.
There is no right or wrong way to set out your store, but it is crucial to consider your target demographic, space, shop display equipment, and the types of things you sell when designing a retail store plan.
According to studies, most individuals automatically look left first, then right when entering a store. However, shoppers usually prefer to shift to the right and walk around the store.
If you’re thinking about opening a new retail store or redesigning an existing one, you’re probably researching store designs that will work in your space. But you don’t have to spend a dollar on R&D and space planners because we’re providing some of the best retail shop layouts and store design tips science has to give.
What is customer flow, and why is in-store design and layout crucial?
Before we go into the various sorts of store layouts, it’s essential to understand customer flow and how it affects your sales.
The number of customers and patterns of shoppers entering or passing through a retail business is called customer flow.
You may track a store’s consumer flow in a variety of methods, including:
- Counting the number of people who enter the store
- Data analysis on purchases
- If you have an in-store camera, you can watch a time-lapse video.
Understanding client flow is critical for informing flow patterns. These store sections are regularly or infrequently visited, the number of visitors, the type of shop display equipment that is liked, and general customer behavior.
Understanding consumer flow will assist you in developing a successful visual merchandising plan or planogram. You may determine whether the store design is helping you in turning a profit or leading in lost sales by examining which aspects of the business are working well and which require improvement. Customers will move the way you planned once you’ve successfully set up the proper store layout by yourself or maybe with the help of your space planners, and your sales will improve.
What are the various store layouts and designs?
Your store layout should aid in achieving your retail merchandising objectives by leading customers through the store and introducing them to your merchandise, all while managing important stimuli that stimulate purchasing habits. The way people interact with your store is an integral part of your brand and should be carefully created in the same way other business areas are.
There’s a lot to think about, but layouts are an excellent place to start. The basis that will drive the performance of your retail space is the store layout.
There are numerous store layout options to consider. Here are ten examples to get you started:
- a racetrack or a loop
- multiple or mixed
Tips for designing a store layout
Humans are very visual creatures. 65 percent of people are visual learners, and half of the human brain is committed to visual processing explicitly or implicitly. Therefore, it is critical to establish a visually appealing and exciting store design to capture and hold shoppers’ attention.
This is where retail merchandising and retail design can help you attract customers. Therefore, it is critical to developing a merchandising plan that enhances customer experience and increases sales.
Let’s look at some store layout design ideas to help you attract clients and persuade them to buy.
Based on customer flow, create a design.
You’ll want customers to view your most important and most appealing items or product displays when they enter your store. As a result, understanding where consumers go or turn after visiting your shop is critical. Which shop display equipment should be used and where? Is it more common for them to flow to the right than the left? What is the first thing their eyes are drawn to? These are just a handful of the questions you should think about when designing your store.
Shoppers usually enter and virtually always take a right, walking counterclockwise. However, it would help if you also considered your position and the general flow of traffic. Studies have shown that traffic patterns on the road can influence in-store traffic flow.
Keep clear from the decompression zone.
The decompression zone, as previously said, is the first five to fifteen feet of your store, where the customer moves into shopping mode. People are taking a broad look around the store at this stage; thus, stuff in this area generally gets missed.
Include breaks or halting spots.
If all of your fixtures have the same appearance, customers may pass over certain items. You can employ speed bumps to stop foot traffic and avoid skipped past products.
Choosing a Retail Store Layout and Design
When deciding on a design for your retail space, examine your products, expected consumer behavior, and available square footage. Consider the grid if you have a lot of different products. In free-flow setups, a smaller amount of items may work well. Consider combining loop and free-flow designs if you want customers to slow down and browse.
Choosing the bones of your store is quite essential and can directly impact your sales.