The power of social media is admirable because you can reach a large number of people within seconds of posting an ad, helping you reduce your costs and create your ads. Reach your possible audience through these social media ads.
With a large number of online users, about 59% of the world’s population, marketers should not miss out on their marketing opportunities in these digital forums. They can reach the maximum number of potential buyers compared to print or television media marketing buy ig like.
Why Is Social Media Important for Your Business? 12 Reasons.
While B2B companies want to sell products to other businesses, B2B marketing is still built on human relationships. Social media has long been used to help build this relationship, but its importance has accelerated over the past year.
In addition to individual events, B2B marketers need an outlet to connect with prospects and partners. And they have found that they can do it most effectively through social platforms.
By using social media, B2B leaders:
1. Build Brand Awareness
Across different platforms, companies can tell their stories, why they provide the services they offer, and keep viewers updated with the stories of customers and employees.
If B2B leaders are able to harness the voice of their employees, they can further expand their brand. Each employee has a personal network and each network has hundreds of potential contacts. Instead, each of these contacts connects with hundreds of other people.
2. Generate Leads
Create meaningful conversations and engagements within their target industry by posting videos, news, data and interesting trends. Not only do you build credibility with potential customers, but these strategies can lead to leads.
3. Nurture Leads
Social Sales enables sales professionals to build relationships with leads. By using their thought lead pieces, social evidence and other content, they can help potential customers solve problems. Instead, it lets your sales team build trust and credibility.
4. Implement Social Listening
Listen to customers and what persons are saying about their company. This allows you to get clear feedback on how others see your brand. It opens a window to improve the weak areas of your business and strengthens aspects that are already resonating with people buy ig like.
5. Connect Social Posts to Opportunities
With the right enterprise solution, leaders can run customer posts on their CRM to fully understand customers.
6. Measure Marketing Efforts
Social media platforms and management tools qualify you to track key performance metrics (KPIs). You can even set a monetary value for organic social media engagement. Earned Media Value (EMV) gives an idea of how much organic social engagement and reach will cost if you pay for advertising.
7. Build Brand Authenticity
Engaging on social media gives brands the opportunity to build trust with potential customers, partners and talent / employees. This is especially true if other people promote your brand or product / service to other people. People are almost three times more likely to trust the advice or recommendation of family and friends than the official brand channel.
8. Drive Thought Leadership
Social media is a great way to learn about people’s problems and interests. Instead, it allows social media brands to take the lead in solving problems. How to create guides, webinars and other content to help people and in response, people can trust your brand as the source of their direction.
9. Grow Your Audience
In 2022, 4.48 billion people were using social media. Social doesn’t give you a window into the largest addressable marketplace online, but it does show you what real people are talking about or liking. By learning how to solve these market problems with thought-led content, you can build an audience that believes in your brand and products and services.
10. Build a Community
With planning and engagement, you can socially build an active community around your brand. You can take advantage of employees and customers alike to create instant likes and shares for your content so that it reaches new audiences.
11. Generate Unique Content at Scale
Social media communities can also be an very good source of original and thoughtful content. User-Generated Content (UGC) and Employee-Generated Content (EGC) can communicate authentically with brands, but they keep your content publishing pipeline flush with many new options.
12. Stay Top of Mind With Key People
Spreading thought leadership through social media is a go-to approach to attracting the attention of decision makers and other top stakeholders. Use webinars, ebooks, one-pagers, podcasts and other content types to solve other people’s problems.
Why is Social Media Important for Employee Advocacy?
One way companies can think differently about their social media strategy is to create an employee advocacy program.
Employee advocacy is the promotion by those who work for a company. When employees are proud to work for a company, they want to let the world know. And when they do, their voices go further and gain more trust than traditional branding.
Dynatrace eployee advocacy example
Study after study shows that oral marketing is effective.. When employees share their experiences, their social connections are more likely to see their content, make a comment, and trust the post more.
A survey by Flushman Hillard even found that customers trusted company employees three times more than company leaders.
Employees should be encouraged to share key posts that promote the company to increase organic reach, build brand credibility, and attract better-qualified leadership.