The Ultimate Guide to Amazon Brand Registry

As an Amazon seller, you understand how crucial it is to protect your brand’s reputation and intellectual property rights. Amazon Brand Registry is a program designed to help you safeguard your brand and increase your visibility on Amazon’s marketplace.

In this article, we will explore the Amazon Brand Registry program and its benefits. We’ll also provide a step-by-step guide on how to register your brand with Amazon and make the most out of the program.

What is Amazon Brand Registry?

Amazon Brand Registry is a program that helps brand owners protect their intellectual property and enhance their brand presence on Amazon’s platform. The program provides access to tools and resources that enable sellers to protect their registered trademarks, monitor their listings, and improve the visibility of their products.

Benefits of Amazon Brand Registry

Enrolling in Amazon Brand Registry provides several benefits to sellers, including:

  1. Enhanced Brand Protection: Amazon Brand Registry provides tools to help protect your brand’s registered trademarks, such as the ability to report intellectual property violations, monitor your listings, and proactively remove counterfeit listings.
  2. Increased Control over Product Listings: With Amazon Brand Registry, you gain greater control over your product listings, including the ability to edit product details and add Enhanced Brand Content (EBC) and A+ Content.
  3. Improved Search Visibility: Amazon Brand Registry offers access to advanced advertising tools, such as Sponsored Brands and Sponsored Display, which can increase your products’ visibility and help drive sales.
  4. Access to Amazon Brand Analytics: The program also provides access to Amazon Brand Analytics, a powerful tool that offers insights into customer search behavior and purchase trends.

How to Register for Amazon Brand Registry

To register your brand with Amazon Brand Registry, follow these steps:

  1. Check Eligibility: To be eligible for Amazon Brand Registry, you must have a registered trademark for your brand in the country where you sell your products. Your trademark must also be in use and in good standing.
  2. Create an Amazon Account: If you don’t already have an Amazon seller account, create one on the Amazon Seller Central website.
  3. Apply for Amazon Brand Registry: Once you’ve created your Amazon account, go to the Amazon Brand Registry website and apply to enroll your brand. You will need to provide the following information:
  • Your brand’s registered trademark number
  • The category of products your brand sells
  • The countries where your brand is registered
  • Images of your brand’s products and packaging
  • Your brand’s website URL
  1. Wait for Approval: Amazon will review your application and may request additional information or documentation. Once your application is approved, you can begin using the tools and resources available through Amazon Brand Registry.

Tips for Maximizing the Benefits of Amazon Brand Registry

To get the most out of Amazon Brand Registry, consider the following tips:

  1. Use Enhanced Brand Content (EBC) and A+ Content: Take advantage of the ability to add EBC and Amazon A+ Content to your product listings. This can improve the visual appeal of your products and provide additional information to customers.
  2. Monitor Your Listings: Regularly monitor your listings to ensure they are accurate and up-to-date. This can help prevent unauthorized sellers from hijacking your listings or selling counterfeit products.
  3. Report Intellectual Property Violations: If you discover an intellectual property violation, such as a counterfeit listing or unauthorized use of your brand’s trademark, report it to Amazon immediately.
  4. Use Amazon Brand Analytics: Amazon Brand Analytics offers valuable insights into customer behavior and can help you make informed decisions about your product listings and advertising campaigns.
  5. Leverage Sponsored Brands and Sponsored Display: Consider using Amazon’s advanced advertising tools, such as Sponsored Brands and Sponsored Display, to increase the visibility of your products and drive sales.


Amazon Brand Registry is a valuable program that can help sellers protect their brands and increase their visibility on Amazon’s platform. By enrolling in the program, sellers gain access to tools and resources that enable them to protect their intellectual property, monitor their listings, and improve the visibility of their products. 

Follow the steps outlined in this article to register your brand with the Amazon Brand Registry and take advantage of its benefits. Remember to use EBC and A+ Content, monitor your listings, report intellectual property violations, use Amazon Brand Analytics, and leverage Sponsored Brands and Sponsored Displays to maximize the benefits of Amazon Brand Registry. By doing so, you can safeguard your brand’s reputation and drive more sales on Amazon’s marketplace.

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