Consider the following example: Your customer walks into a supermarket to buy toiletries. An enticing bottle of shampoo catches their attention as they inspect the eye-level shelf. There’s also the well-known hair serum they’ve been yearning for! And their purchasing experience has just gotten a lot better! They end up buying more than what was originally planned.
What if your shopfitting suppliers and shop fitting shelving manufacturers told you that the product arrangement and shelf location influenced their buying decision? Isn’t it fascinating?
The Alchemy of Shelf and Space Allocation
The retail environment has a far greater impact on buyers than we realise. According to a recent survey, 79 percent of buyers prefer the concept of shelf arrangement and an organised shopping environment. 68 percent of people shop with lists, but they also look at everything else on the shelf.
Furthermore, the current generation of customers is less brand loyal than the previous generation. They have a lot of options, therefore better product positioning and shelf organisation are required. As consumer purchasing habits evolve, retailers are constantly asking Retail Shelving Display , shopfitting suppliers for new methods and marketing tools to increase client retention.
What Do Customers Think About Shop Fitting Shelving and Retail Shelving Display?
In today’s retail world, shop fitting shelving placement is not a game of chance. A significant deal of work is expended in gathering scientific data on the behaviour of everyday shoppers. The following three facts are now known, according to the study:
- Shoppers first look at eye-level shelves.
- Their gaze shifts from the left to the right side of the shelf.
- They make a purchase in under eight seconds.
In order to establish the optimal location for things and improve sales, retailers have devised five types of product placement tactics.
- All comparable items are grouped on the same shelf in this arrangement.
- The positioning of items on more than one shelf level is referred to as vertical placement.
- High-value products are prominently displayed in commercial placement.
- When a product with a higher profit margin is prominently promoted, this is known as margin product placement.
- Market share placement refers to the positioning of high-income manufacturers in regions where customers may easily find them.
The average buyer is blissfully unaware of these words. What a customer sees on the retail shelving display is a tangled web of financial risks and advantages. Shelf placement is little more than directing customers to the location of the goods. Significant empirical data, however, supports the premise that shelf location effects purchasing decisions.
There are three sorts of shelf positions:
- Shelves that are at eye level
- Shelves at waist level (top shelves)
- Knee-height shelves (bottom shelves)
The Prime Space, often known as “The Bulls-Eye Zone,” is the shelf at eye level. Customers, according to study, browse in the same way they read – at eye level, horizontally from left to right. As a result, the bulls-eye zone is allocated for enterprises that drive sales through product awareness. This shelf design is particularly popular since it makes it easy to find items. The products displayed here are easily recognised and purchased.
As a result, the eye-level shelf is the hero and takes centre stage. But what about the top and bottom shelves? Retailers allocate top shelf space to:
- Products that are brand new
- brand-new merchandise
- Products that have not yet gained popularity
- Products with insufficient financial tenacity
Large, well-known, slow-moving products that shoppers are ready to reach for will be housed on the bottom shelf. Furthermore, bottom shelves are ideal for displaying children’s items so that they may easily choose what they want.
Finally, the middle shelf is the most desired location for both the vendor and the buyer. The top and bottom shelves, with a rotating assortment of things, may also hold their own for the intrepid shopper.
3 Essential Store Product Placement Strategies
As we conclude this post, we hope that we have adequately emphasised the importance of shelf placement in your retail business. Consider the following tried-and-true shelf positioning and sales strategies:
Keep an eye out for the package.
Most consumers are lured in by innovative packaging designs. Consider package designs that reflect the brand’s personality.
Consider the dimensions.
The size of the box also forecasts the product’s success. Take note of how various-sized things are organised on shelves.
Create in-store experiences
Create in-store experiences by encouraging customers to test things on their own. Customers will be able to make better educated purchasing decisions, and product promotion will spread through word of mouth.
Location and placement are important in the retail industry, as they are in the real estate market. As a result, retailers should prioritise layout in order to give customers with a positive shopping experience. Shelf placement, on the other hand, is a significant aspect of store design since it influences customers’ purchase decisions. They should also ensure that they source all the store equipment from reliable shopfitting suppliers.
The distribution of space and the positioning of shelves show a lot about how well you understand your clientele. That is the key to your retail industry success!