Sales promotions or advertising both play an essential role, whether it’s a small or well-established big business.
If talking about small businesses, they need to work hard to promote your brand and get it recognized in the target market within their concise budget. In terms of business, each and everything requires investment.
However, it is pretty tricky for small business owners to spend a lot on advertisements. Sale promotions on social media magazines, hoarding, etc., are expensive tasks. But you still can promote your business on a pocket-friendly budget without resorting to these methods.
Yes, one of them is promotional giveaways like shirts, pens, cards, toys, books, and many more. Numerous products can be used for promotional purposes. Plus, the point is they are one of the best marketing tools.
But, beyond this, there are also most popular methods that you should look for:
The discount does not imply that the quality of the product is inferior. This is just one trick most business professionals use to boost sales. Customers love to grab a bargain, so it makes sense to offer discounts. Talking about women, they always like to shop where they get huge discount offers. Decide the ways you choose to promote % VS $. Think wisely and analyze what will look more attractive to the buyer.
Free Shipping and Return:
Perfect sale promotion policy and attract targeted audience. People only prefer online stores that offer such policies. No hassle, you can easily buy the product of your choice. As per research, 80% of consumers would be more tempted to buy from Amazon if offered free shipping. 66% would buy if they were offered next-day delivery and 64% said they would buy if offered free returns. Free shipping gives the customer peace of mind and security that they won’t lose out.
Buy One Get One (BOGO) is another common one. This promotion can be applied in two ways: Buy one get one free or buy one get the 2nd item % off. But, buying one and getting the second on-off can frustrate customers since the deal always discounts the lower of the two prices. So, buying one get one free is a good-to-go option. Plus, his ways can clear out the old stock inventory.
Nowadays, promotional products have carved a niche for themselves in the marketing world. There is a vast range of custom printed promotional products such as key chains, caps, hats, shirts, workwear, t-shirts, etc., that you can use to boost your sales and brand. Let’s be honest, everyone loves a freebie, so this is a great promotion. Give custom printed gifts to those who buy maximum items. Customers will appreciate the gesture and will think of you whenever they see your branded gift.
Good marketing is about making sure your message is where your customers will see it every day. I hope this guide will help you to boost your sales and increase your return on investment.