Performing Reverse ASIN Lookup on Amazon

Unlocking the secrets of your competitors’ success on Amazon requires a strategic approach, and one effective method is through Reverse ASIN Lookup. This powerful technique allows you to delve into the keywords that competitors are targeting for their products, providing invaluable insights to refine your own Amazon strategy. In this guide, we will explore how to perform Reverse ASIN Lookup on Amazon and highlight the exceptional capabilities of SellerApp’s Reverse ASIN Tool.

Understanding Reverse ASIN Lookup

What is Reverse ASIN Lookup?

Reverse ASIN Lookup involves analyzing the keywords that are driving traffic to a particular product listing on Amazon. Instead of focusing on your own ASIN (Amazon Standard Identification Number), you reverse the process to investigate the keywords associated with a competitor’s ASIN.

Why is it Important?

Understanding the keywords your competitors are targeting can be a game-changer in optimizing your product listings. It provides a roadmap for improving your Amazon SEO, optimizing advertising campaigns, and staying ahead in the highly competitive marketplace.

Performing Reverse ASIN Lookup on Amazon

Manual Method:

Step 1: Identify Competitor’s ASIN

Choose a product listing from a competitor in your niche. Copy the ASIN from the product URL.

Step 2: Utilize Amazon’s Search Bar

Paste the competitor’s ASIN into Amazon’s search bar and hit enter. The search results will display the product associated with the ASIN.

Step 3: Extract Keywords

Manually analyze the product listing, including the title, bullet points, and product description. Extract relevant keywords that seem crucial for the product.

Using SellerApp’s Reverse ASIN Tool:

Step 1: Access SellerApp’s Platform

Navigate to SellerApp’s platform and log in to your account. If you don’t have an account, sign up for one.

Step 2: Enter Competitor’s ASIN

Locate the Reverse ASIN Lookup tool and input the ASIN of your competitor’s product into the designated field.

Step 3: Analyze Results

SellerApp’s tool will generate a comprehensive report, revealing the keywords associated with the provided ASIN. Dive into the data, including search volume, competition, and relevance scores.

Step 4: Refine Your Strategy

Utilize the extracted keywords to enhance your product listings, optimize PPC campaigns, and stay competitive in your niche.

SellerApp’s Reverse ASIN Tool: A Game-Changer

Unparalleled Insights

SellerApp’s Reverse ASIN Tool goes beyond basic keyword extraction. It provides detailed insights into the performance of each keyword, helping you prioritize and strategize effectively.

Competitor Analysis

Gain a deeper understanding of your competitors’ strategies by identifying the keywords they prioritize. Stay ahead by incorporating these insights into your own campaigns.


While manual Reverse ASIN Lookup can be time-consuming, SellerApp’s tool automates the process, allowing you to gather critical data swiftly and efficiently.

Real-Time Updates

Amazon’s landscape is dynamic. SellerApp’s tool provides real-time updates, ensuring your strategy remains agile and responsive to changes in the marketplace.


Mastering the art of Reverse ASIN Lookup is a key component of a successful Amazon strategy. By dissecting your competitors’ keywords, you can refine your approach and increase your product’s visibility. While the manual method is an option, leveraging tools like SellerApp’s Reverse ASIN Tool takes your analysis to the next level, providing actionable insights that can propel your Amazon business to new heights.

Mathew Johnson


Developing SEO & SEM strategies to maximize performance and ROI for the enterprise, small business clients and Implementing and managing SEO & SEM campaigns.

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