While talking about boosting sales techniques, store owners often ignore the crucial role played by retail shelving display and shelf management systems. Shelf management is an integral part of shop fitting shelving and mainly includes strategic placement of merchandise, merchandising individually or in groups, and keeping well-organized and fully stocked products.
Although there are several business owners who do not consider their shelves to have any big impact on their bottom line, some of the most successful retailers always utilize shelve management systems for optimizing their merchandise placement. You can consider some of the tips enlisted below to smartly use your shelving space:
1. Merchandise on Display
Generally, the merchandise displayed on the retail shelving display at eye level tends to grab more attention and therefore have higher sales relatively. The bottom or top shelving counterparts are comparatively less visible. While placing the products, one must not forget to face the brand labels forwards. This little trick can attract some purchases.
Store owners also utilize eye-level shelving displays for placing products they want to sell more or for flaunting their best sellers. In this way, strategic merchandising can elevate your sales.
2. Visualization of your Store
A good show keeps the public involved! Studies have proved that the visual experience of a retail store tends to have a greater impact on the buying decisions of the customers. In fact, most of the purchasing decisions of the customers are made after they enter the store rather than before. These purchases are also known as impulse purchases.
To impress the shoppers visually, one has to take care of many things in a store. The placement of merchandise, shop fitting shelving, updating retail shelving display, merchandise grouping, maintaining the right amount of light, etc are some of the key factors that are involved with the visualization of your store.
Maintaining the full-capacity of all your stocks encourages shoppers to purchase more. Employing shelving systems like a drop-in pusher,
3. Set your Priority
Given the growing competition in the market and businesses adopting new, advanced technologies, the pivotal concern of the retailers must be prioritizing some specific products. The manner in which products are organized on your shelves says a lot about the brand and impacts the sales too.
Store owners must try and promote in-store brands that can elevate their profits. By harnessing shelving management techniques, you can spotlight some specific merchandise on your shelves. Shelf dividers work effectively for promoting products.
4. Merchandise assortment and grouping
Another way of making your customers’ shopping experience better is by ensuring that the products are easily accessible to them. Shoppers often struggle to find the right products and end up leaving the store. You can make the products easily visible and accessible. This would save them a lot of time and would contribute to a better shopping experience.
Shelf dividers are the ones that spotlight a certain group of merchandise. Merchandise grouping can be very appealing to the customers and can attract more customers into the store. You can further utilize segmentation of the shop fitting shelving by organizing products neatly in rows or in a hierarchy. In instances where the shoppers have to sort or find the products in a cluttered shelving set up, they can easily become frustrated or dissatisfied and might end up walking out of the store.
5. Utilize freestanding units
Placing some freestanding units inside your store can help you create a more user-friendly pathway. This is because freestanding units optimize your store space at its best and clear some space for the shoppers to freely move around. You can display the best-selling products or the products you want them to see and purchase the most.
Installing such creative and efficient space management systems can reflect an innovative and trendy reputation of your brand. Such an attractive setup will lead to more customer traffic in the store and ultimately to higher profits. Store owners should work toward making their stores more organized and presentable.