Trade shows are completely different than conferences. They are louder, more chaotic, and—most importantly—they are not free. There’s a lot that goes into planning for a trade show, and it’s easy to make mistakes that’ll cost you time and money. Here are 4 mistakes to avoid at your next trade show.
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Mistake No. 1 – Choosing A Popular Trade Show Over A Relevant One
You’ll need to reach the individuals who are most likely to become your customers, but you’ll also need to maximize exposure. Kill two birds with one stone and present at a trade show that’s relevant to your business. For example, if you’re a small business owner, you should go to a trade show that caters to small businesses instead of a trade show that caters to large corporations. You’ll need to spend some time researching to find the relevant trade shows, but this will pay off.
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Mistake No. 2 – Choosing The Wrong Trade Show Booth Size
Size plays a big role when it comes to how much traffic you receive. It is also important to consider how much your booth will cost. Choose a booth size that works for your business. However, if you want to maximize your exposure and make the most of your investment, you should go with a trade show booth that’s as large as possible.
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Mistake No. 3 – A Cluttered Trade Show Booth
Having the wrong trade show displays, not having compact table-top banners, and not investing in a good sound system are all mistakes that can cost you in terms of exposure. The most successful trade show booth is one that’s laid out nicely, i.e. it’s not cluttered. In a well laid out booth, potential customers can comfortably learn about your products and interact with booth staff.
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Mistake No. 4 – Untrained Booth Staff
Make sure you hire staff that’ll help you at your booth. You may get overwhelmed easily, but having someone help you set up and take down things will prove to be invaluable. It’s also a good idea to have someone help with pitching and handing out free samples. Not having a trained booth staff can limit how much exposure you get.
Trade show advertising is expensive but worth it. The best trade show booth is one that’s easy to manage, featuring high-quality trade show displays, and staffed with trained booth staff. Investing in all these elements will pay off in the long run, and they will help you create a memorable booth, one that attracts more attention and makes you more money.
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